Attention and Recall of Point-of-sale Tobacco Marketing: A Mobile Eye-Tracking Pilot Study

<strong>&nbsp;Introduction: </strong>As tobacco advertising restrictions have increased, the retail 'power wall' behind the counter is increasingly invaluable for marketing tobacco products. <strong>Objective: </strong>The primary objectives of this pilot study...

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Main Authors: Maansi Bansal-Travers (Author), Sarah E. Adkison (Author), Richard J. O'Connor (Author), James F. Thrasher (Author)
Format: Book
Published: AIMS Press, 2016-01-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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