Communicating with older people about physical activity

• Main Authors: Simone Pettigrew (Author), Michelle I. Jongenelis (Author), Rajni Rai (Author), Ben Jackson (Author), Robert U. Newton (Author)
• Formato: Livro
• Publicado em: Elsevier, 2021-12-01T00:00:00Z.
• Assuntos: article
• Acesso em linha: Connect to this object online.

Abstract Objective: Little is known about how to effectively encourage higher levels of activity among older people. This study tested the effectiveness of a public service advertisement designed according to recommendations for communicating with older audiences and featuring five types of moderate...