Beyond Traditional Advertisements: Leveraging Facebook's Social Structures for Research Recruitment

• Main Authors: Valdez, Rupa S (Author), Guterbock, Thomas M (Author), Thompson, Morgan J (Author), Reilly, Jeremiah D (Author), Menefee, Hannah K (Author), Bennici, Maria S (Author), Williams, Ishan C (Author), Rexrode, Deborah L (Author)
• Format: Book
• Published: JMIR Publications, 2014-10-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundObtaining access to a demographically and geographically diverse sample for health-related research can be costly and time consuming. Previous studies have reported mixed results regarding the potential of using social media-based advertisements to overcome these challenges. ObjectiveOur a...