Upgrading museum experience: Insights into offline visitor perceptions through social media trends

• Main Authors: Biao Gao (Author), Shuangshuang Yu (Author)
• פורמט: ספר
• יצא לאור: Elsevier, 2024-12-01T00:00:00Z.
• נושאים: article
• גישה מקוונת: Connect to this object online.

With the rise of the experience economy, visitor experiences and feedback have become central to improving museum services. To enhance their appeal, understanding visitors' real experiences is key. This study, based on online reviews of museums in Jiangxi Province from April 2020 to May 2023 on...