Consumer Behaviour and Loyalty When Purchasing Sporting Goods

Purpose: More and more people are involved in sports and active leisure, purchases related to sporting goods therefore increase. Due to diverse offer of sports equipment on the market, customers are becoming more and more demanding, and companies have found themselves facing a multitude of competing...

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Bibliographic Details
Main Authors: Tina Vukasović (Author), Aleksander Petrič (Author)
Format: Book
Published: International School for Social and Business Studies, 2022-04-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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