Understanding Advertiser's Intention: The Analysis of Presupposition Triggers in Advertisement

An advertisement is media that is used by a producer or company to reach their goal of selling the product as much as possible. Through language used in an advertisement, the advertiser tries to manipulate the audience's minds to buy a particular product or service. One of the strategies to rea...

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Bibliographic Details
Main Authors: Nur Ijabah (Author), Ade Windiana Argina (Author)
Format: Book
Published: Pusat Penerbitan Ilmiah (PPI) Universitas Muhammadiyah Kalimantan Timur, 2022-06-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available