Cigarette pack size and consumption: an adaptive randomised controlled trial

• Main Authors: Ilse Lee (Author), Anna K. M. Blackwell (Author), Michelle Scollo (Author), Katie De-loyde (Author), Richard W. Morris (Author), Mark A. Pilling (Author), Gareth J. Hollands (Author), Melanie Wakefield (Author), Marcus R. Munafò (Author), Theresa M. Marteau (Author)
• Format: Book
• Published: BMC, 2021-07-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background Observational evidence suggests that cigarette pack size - the number of cigarettes in a single pack - is associated with consumption but experimental evidence of a causal relationship is lacking. The tobacco industry is introducing increasingly large packs, in the absence of max...