SPORTSKO SPONZORSTVO KAO DISTINKTIVNA KOMPETENCIJA

• Main Authors: Čedomir Ljubojević (Author), Larisa Vetro (Author)
• פורמט: ספר
• יצא לאור: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2006-06-01T00:00:00Z.
• נושאים: article
• גישה מקוונת: Connect to this object online.

Sponsorship is the one of the fastest growing form of marketing, and sport sponsorship is by far the most popular sponsoring object that accounts for over 75% of the total sponsoring expenditures world wide. Overall purpose of this paper is to gain a deeper understanding of how a company uses sport...