Beliefs about the Influence on Attitudes of Turkish University Students toward Advertising through Sport

• Váldodahkki: Stevo Popovic (Dahkki)
• Materiálatiipa: Girji
• Almmustuhtton: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2019-06-01T00:00:00Z.
• Fáttát: article
• Liŋkkat: Connect to this object online.

This research study had two main goals; the first was to compare consumers' attitudes towards advertising in general and attitudes towards advertising through sport, while the second was to verify the association of beliefs about and attitudes towards advertising through sport. The data was col...