Risk perception of IQOS™ and cigarettes: Temporal and cross-country comparisons

• Main Authors: Suzana AlMoosawi (Author), Martha Bajec (Author), Nelly Mainy (Author), Gerd Kallischnigg (Author), Bertram Zwisele (Author), Karina Fischer (Author), Pierpaolo Magnani (Author), Steve Roulet (Author)
• Format: Book
• Published: Elsevier, 2022-06-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Background: Risk perception (RP) is central to smokers' decision to switch to smoke-free tobacco and nicotine products (TNP). This study assessed temporal trends in the health RP of a novel heated tobacco product, IQOSTM, relative to cigarettes, among current IQOSTM users. Methods: The analyses...