Theory-Based Design and Development of a Socially Connected, Gamified Mobile App for Men About Breastfeeding (Milk Man)

• Main Authors: White, Becky K (Author), Martin, Annegret (Author), White, James A (Author), Burns, Sharyn K (Author), Maycock, Bruce R (Author), Giglia, Roslyn C (Author), Scott, Jane A (Author)
• Format: Book
• Published: JMIR Publications, 2016-06-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundDespite evidence of the benefits of breastfeeding, <15% of Australian babies are exclusively breastfed to the recommended 6 months. The support of the father is one of the most important factors in breastfeeding success, and targeting breastfeeding interventions to the father has been a...