A Study on Public Value of Citizen Football Club

PURPOSE This study aimed to categorize consumers' subjectivity on public value of citizen professional football club. METHODS Q-sample and Q-classification charts were developed based on theoretical background of the public value of citizen football clubs, and in-depth interviews with consumers...

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Bibliographic Details
Main Author: Wangsung Myung (Author)
Format: Book
Published: Korea Institute of Sport Science, 2022-09-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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