A content analysis of fans' tweets: the case of foreign cricketers in Pakistan Super League = Un análisis de contenido de los tweets de los fanáticos: el caso de los jugadores de críquet extranjeros en PSL
Researchers have agreed upon the importance of social media in regard to establishing athlete brands. In this sense, Twitter is a very important example of social media which represents fans' perspectives about their favorite (or least favorite) athletes and provides solid fan feedback, which c...
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| Formato: | Libro |
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Universidad Politécnica de Madrid,
2019-06-01T00:00:00Z.
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