The Influence of Gamification and Information Technology Identity on Postadoption Behaviors of Health and Fitness App Users: Empirical Study in the United States
BackgroundThe use of health and fitness apps has been on the rise to monitor personal fitness and health parameters. However, recent research discovered that many users discontinue using these apps after only a few months. Gamification has been suggested as a technique to increase users' intera...
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| Format: | Book |
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JMIR Publications,
2021-07-01T00:00:00Z.
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A1234.567 |
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| Copy 1 | Available |