Applying Service Performance Guarantees to Reduce Risk Perception in the Purchase and Consumption of Higher Education

• Asıl Yazarlar: Nooraini Mohamad Sheriff (Yazar), Faridah Hj. Hassan (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: UiTM Publisher, 2006-12-01T00:00:00Z.
• Konular: article
• Online Erişim: Connect to this object online.

The intangible nature of education is one contributor to consumers' perception of risk prior to their purchase and consumption. This risk includes: functional risk, financial risk, temporal risk, physical risk, psychological risk and social risk. The presence of these risks often makes consumer...