The effects of a 25% discount on fruits and vegetables: results of a randomized trial in a three-dimensional web-based supermarket

• Main Authors: Waterlander Wilma E (Author), Steenhuis Ingrid HM (Author), de Boer Michiel R (Author), Schuit Albertine J (Author), Seidell Jacob C (Author)
• Format: Book
• Published: BMC, 2012-02-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

<p>Abstract</p> <p>Background</p> <p>Lowering the price of fruit and vegetables is a promising strategy in stimulating the purchase of those foods. However, the true effects of this strategy are not well studied and it is unclear how the money saved is spent. The aim of...