Effect of Perceived Authenticity on [Kick A Goal] Female Viewers' Football Participation Intention : The Mediating role of Viewing Flow
PURPOSE This study aims to examine the mediating effect of viewing flow on the relationship between perceived authenticity among [Kick A Goal] female viewers' and football participation intention. METHODS A total of 414 questionnaires were distributed to [Kick A Goal] female viewers, aged from...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Korea Institute of Sport Science,
2024-03-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |