Effect of Perceived Authenticity on [Kick A Goal] Female Viewers' Football Participation Intention : The Mediating role of Viewing Flow

• Главные авторы: Hyunjee Rhee (Автор), Eunah Hong (Автор)
• Формат: ‌
• Опубликовано: Korea Institute of Sport Science, 2024-03-01T00:00:00Z.
• Предметы: article
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PURPOSE This study aims to examine the mediating effect of viewing flow on the relationship between perceived authenticity among [Kick A Goal] female viewers' and football participation intention. METHODS A total of 414 questionnaires were distributed to [Kick A Goal] female viewers, aged from...