Investigate the Importance of the Promotion factor in the Marketing of Therapeutic Tourism Services

Background: Medical tourism represents the travel of individuals to receive health care and treatment to another country. One of the important factors in the marketing of medical tourism is promotion. The purpose of this study is to investigate the importance of promoting factor in the proposed mark...

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Main Authors: Fatemeh Najafipour Moghadam (Author), Irvan Masoudi Asl (Author), Somayeh Hessam (Author), Mahmoud Mahmoudi Majdabadi Farahani (Author)
Format: Book
Published: Shahid Sadoughi University of Medical Sciences, 2018-12-01T00:00:00Z.
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