Samsung Note 7 - An Unprecedented Recall That Created History: Exploding Phones Recovered - Exploded Trust?

• المؤلفون الرئيسيون: Aamir Firoz Shamsi (مؤلف), Muntazir Haider Ali (مؤلف), Syed Salman Kazmi (مؤلف)
• التنسيق: كتاب
• منشور في: Institute of Business Management, 2017-06-01T00:00:00Z.
• الموضوعات: article
• الوصول للمادة أونلاين: Connect to this object online.

This study aims at reviewing the literature to explore the reasons and rationale of buyer's preference of one particular brand over the other one in high-tier smart phones industry. This shall be linked to the recent issues faced by Samsung concerning the Note 7 explosions, causing a great mone...