Samsung Note 7 - An Unprecedented Recall That Created History: Exploding Phones Recovered - Exploded Trust?
This study aims at reviewing the literature to explore the reasons and rationale of buyer's preference of one particular brand over the other one in high-tier smart phones industry. This shall be linked to the recent issues faced by Samsung concerning the Note 7 explosions, causing a great mone...
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| Format: | Book |
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Institute of Business Management,
2017-06-01T00:00:00Z.
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A1234.567 |
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| Copy 1 | Available |