Attitudes of Consumers from Autonomous Province of Vojvodina toward Advertising through Sport for the Question: How Often Do Consumers Purchase Sporting Goods

• Main Authors: Zoran Milosevic (Author), Dusko Bjelica (Author), Bojan Masanovic (Author)
• Formato: Livro
• Publicado em: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2019-02-01T00:00:00Z.
• Assuntos: article
• Acesso em linha: Connect to this object online.

This research was aimed at gaining relevant knowledge about the attitudes of the consumers from the Autonomous Province of Vojvodina toward advertising through sport for the question how often do consumers purchase sporting goods. The sample included 451 students from Faculty of Sport and Physical E...