"Down the Rabbit Hole" of Vaccine Misinformation on YouTube: Network Exposure Study

• Main Authors: Tang, Lu (Author), Fujimoto, Kayo (Author), Amith, Muhammad (Tuan) (Author), Cunningham, Rachel (Author), Costantini, Rebecca A (Author), York, Felicia (Author), Xiong, Grace (Author), Boom, Julie A (Author), Tao, Cui (Author)
• Format: Book
• Published: JMIR Publications, 2021-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundSocial media platforms such as YouTube are hotbeds for the spread of misinformation about vaccines. ObjectiveThe aim of this study was to explore how individuals are exposed to antivaccine misinformation on YouTube based on whether they start their viewing from a keyword-based search or fr...