Determiners of fast-food consumption in Iranian university students: Application of prototype/willingness model

• Main Authors: Seyed Saeed Mazloomy Mahmoodabad (Author), Mahmood Mahbobirad (Author), Mohammad Asadpour (Author), Ali Akbar Vaezi (Author), Hossein Fallahzadeh (Author), Hassan Zareei Mahmoodabadi (Author)
• Format: Book
• Published: Wolters Kluwer Medknow Publications, 2020-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BACKGROUND: Today, marked by advanced scientific approach, urbanism, and changing life style, there is an ever-growing rate of fast-food consumption, which has significantly affected public health. Hence, the present research aimed to predict factors involved in fast-food consumption in light of the...