First-Person Versus Third-Person
Research on health communication shows that audience involvement with media characters displayed in narratives represents a key mechanism that facilitates persuasive outcomes. This study analyses whether different narrative voices trigger identification with story characters and affect counter-argum...
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| Formato: | Livro |
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University of Zurich, IKMZ - Department of Communication and Media Research,
2023-10-01T00:00:00Z.
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