First-Person Versus Third-Person
Research on health communication shows that audience involvement with media characters displayed in narratives represents a key mechanism that facilitates persuasive outcomes. This study analyses whether different narrative voices trigger identification with story characters and affect counter-argum...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
University of Zurich, IKMZ - Department of Communication and Media Research,
2023-10-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |