First-Person Versus Third-Person

Research on health communication shows that audience involvement with media characters displayed in narratives represents a key mechanism that facilitates persuasive outcomes. This study analyses whether different narrative voices trigger identification with story characters and affect counter-argum...

Volledige beschrijving

Bewaard in:
Bibliografische gegevens
Hoofdauteurs: Perina Siegenthaler (Auteur), Andreas Fahr (Auteur)
Formaat: Boek
Gepubliceerd in: University of Zurich, IKMZ - Department of Communication and Media Research, 2023-10-01T00:00:00Z.
Onderwerpen:
Online toegang:Connect to this object online.
Tags: Voeg label toe
Geen labels, Wees de eerste die dit record labelt!

Internet

Connect to this object online.

3rd Floor Main Library

Exemplaargegevens van 3rd Floor Main Library
Plaatsingsnummer: A1234.567
Kopie 1 Beschikbaar