How Factors of the Interpretive Structural Model Affect the Intent to Buy Original Brand Soccer Balls?

Background. A soccer ball is the principal piece of sports equipment for soccer and original brands compete with each other for a big pie of the market. Objectives. The aim of this study's interpretive structural model (ISM) was to ascertain the factors that affect the intent to purchase origin...

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Egile Nagusiak: Hasan Gholami Ghajari (Egilea), Masoumeh Kalateh Seifari (Egilea)
Formatua: Liburua
Argitaratua: The Society of Aging and Physical Activity (SAPA), 2017-12-01T00:00:00Z.
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