04 Product and price influence on cars purchase intention in Malaysia
The purpose of this study is to identify the success requirements during the product introduction stage in relation to purchase intention amongst the automotive industry in Malaysia. The study will focus on the activities during the product development stage by looking at the relevant preintroductio...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Association of Social and Educational Innovation,
2015-09-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |