Health literacy, emotionality, scientific evidence: Elements of an effective communication in public health

• Main Authors: Luigi Roberto Biasio (Author), Annalaura Carducci (Author), Gaetano Maria Fara (Author), Giuseppe Giammanco (Author), Pier Luigi Lopalco (Author)
• Format: Book
• Published: Taylor & Francis Group, 2018-06-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

The importance of healthcare providers' communication abilities is still underestimated. Informing the population on the basis of documented evidence is essential but not enough to induce a change in the beliefs of who is doubtful or does not accept preventive interventions, such as vaccination...