Impact of tax and subsidy framed messages on high- and lower-sugar beverages sold in vending machines: a randomized crossover trial

• Main Authors: Sharna Si Ying Seah (Author), Salome A. Rebello (Author), Bee Choo Tai (Author), Zoey Tay (Author), Eric Andrew Finkelstein (Author), Rob M. van Dam (Author)
• Format: Book
• Published: BMC, 2018-08-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Objective Framing of fiscal incentives has been suggested to be important in influencing purchase decisions. We aimed to examine the effect of framing a modest price difference between high- and lower-sugar beverages as a tax or a subsidy respectively, using messages placed on vending machi...