What do children observe and learn from televised sports betting advertisements? A qualitative study among Australian children

Abstract Objective: To explore children's awareness of sports betting advertising and how this advertising may influence children's attitudes, product knowledge and desire to try sports betting. Methods: Semi‐structured qualitative interviews were conducted with 48 children (8-16 years) fr...

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Main Authors: Hannah Pitt (Author), Samantha L. Thomas (Author), Amy Bestman (Author), Mike Daube (Author), Jeffrey Derevensky (Author)
Format: Book
Published: Elsevier, 2017-12-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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