Ineffective pictorial health warnings on tobacco products: Lessons learnt from India

• Main Authors: Monika Arora (Author), Abha Tewari (Author), Gaurang P Nazar (Author), Vinay K Gupta (Author), Radhika Shrivastav (Author)
• Format: Book
• Published: Wolters Kluwer Medknow Publications, 2012-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Pictorial warnings are effective in promoting smoking cessation as shown by research in the developed countries. This study aims to determine perceptions of Indians about the effectiveness of pictorial health warnings on tobacco packs which existed from May 31, 2009, to December 1, 2011. A cross-sec...