Development of Personas to Communicate Narrative-Based Information About the HPV Vaccine on Twitter

• Main Authors: Philip M. Massey (Author), Shawn C. Chiang (Author), Meredith Rose (Author), Regan M. Murray (Author), Madeline Rockett (Author), Elikem Togo (Author), Ann C. Klassen (Author), Jennifer A. Manganello (Author), Amy E. Leader (Author)
• Format: Book
• Published: Frontiers Media S.A., 2021-08-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Introduction: Personas are based on real-life typologies of people that can be used to create characters and messages to communicate important health information through relatable narrative storylines. Persona development is data-driven and can involve multiple phases of formative research and evalu...