Influence of premium vs masked cigarette brand names on the experienced taste of a cigarette after tobacco plain packaging in Australia: an experimental study

• Autori principali: Gemma Skaczkowski (Autore), Sarah Durkin (Autore), Yoshihisa Kashima (Autore), Melanie Wakefield (Autore)
• Natura: Libro
• Pubblicazione: BMC, 2018-03-01T00:00:00Z.
• Soggetti: article
• Accesso online: Connect to this object online.

Abstract Background Few studies have experimentally assessed the contribution of branding to the experience of smoking a cigarette, compared with the inherent properties of the product. This study examined the influence of cigarette brand name on the sensory experience of smoking a cigarette. Method...