Multinomial Logistic Regression model to measure the customer preferences respect to the pharmaceutical sector: case Ambato, Ecuador
Context: The investigation includes the Ecuadorian pharmaceutical market from the business competitive point of view, focusing on the service offered by the Farmacias Cruz Azul and Farmacias Económicas franchises. Aims: To determine the main variables that influence the consumer's choice, in th...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
GarVal Editorial Ltda.,
2018-07-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |