Multinomial Logistic Regression model to measure the customer preferences respect to the pharmaceutical sector: case Ambato, Ecuador
Context: The investigation includes the Ecuadorian pharmaceutical market from the business competitive point of view, focusing on the service offered by the Farmacias Cruz Azul and Farmacias Económicas franchises. Aims: To determine the main variables that influence the consumer's choice, in th...
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GarVal Editorial Ltda.,
2018-07-01T00:00:00Z.
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