The impact of digital communications on tourism marketing

<p>The influence of digital communications on marketing in the field of tourism is investigated. The need to develop strategies for the formation of business communications in the field of tourism and indicators that allow to evaluate their effectiveness and risks is emphasized. Attention is p...

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Autori principali: L. V. Tranchenko (Autore), N. V. Tereshchuk (Autore), R. I. Lopatiuk (Autore), O. M. Tranchenko (Autore)
Natura: Libro
Pubblicazione: Kazimierz Wielki University, 2020-05-01T00:00:00Z.
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