The impact of digital communications on tourism marketing
<p>The influence of digital communications on marketing in the field of tourism is investigated. The need to develop strategies for the formation of business communications in the field of tourism and indicators that allow to evaluate their effectiveness and risks is emphasized. Attention is p...
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| Main Authors: | , , , |
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| Format: | Book |
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Kazimierz Wielki University,
2020-05-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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| LEADER | 00000 am a22000003u 4500 | ||
|---|---|---|---|
| 001 | doaj_a3d9e2e2bc6c4ad694b2c079a65aeb06 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a L. V. Tranchenko |e author |
| 700 | 1 | 0 | |a N. V. Tereshchuk |e author |
| 700 | 1 | 0 | |a R. I. Lopatiuk |e author |
| 700 | 1 | 0 | |a O. M. Tranchenko |e author |
| 245 | 0 | 0 | |a The impact of digital communications on tourism marketing |
| 260 | |b Kazimierz Wielki University, |c 2020-05-01T00:00:00Z. | ||
| 500 | |a 2391-8306 | ||
| 500 | |a 10.12775/JEHS.2020.10.05.041 | ||
| 520 | |a <p>The influence of digital communications on marketing in the field of tourism is investigated. The need to develop strategies for the formation of business communications in the field of tourism and indicators that allow to evaluate their effectiveness and risks is emphasized. Attention is paid to the feasibility in applying strategies of differentiated, differentiated and concentrated marketing. The relevant indicators were proposed to assess the economic effectiveness of business communication strategies: income multipliers, breakeviate level assessment formula, methodology for checking the stability of the performance indicator to change factors, and Hurwitz criterion. The considered formulas and strategies for the formation of business communications in tourism create the necessary basis for scientifically justified strategic planning of the travel company's relations with counterparties.</p> | ||
| 546 | |a EN | ||
| 546 | |a ES | ||
| 546 | |a PL | ||
| 546 | |a RU | ||
| 546 | |a UK | ||
| 690 | |a tourism | ||
| 690 | |a tourism activities | ||
| 690 | |a travel companies | ||
| 690 | |a tourist product | ||
| 690 | |a digital communications | ||
| 690 | |a information technology | ||
| 690 | |a information support | ||
| 690 | |a Education | ||
| 690 | |a L | ||
| 690 | |a Sports | ||
| 690 | |a GV557-1198.995 | ||
| 690 | |a Medicine | ||
| 690 | |a R | ||
| 655 | 7 | |a article |2 local | |
| 786 | 0 | |n Journal of Education, Health and Sport, Vol 10, Iss 5, Pp 394-402 (2020) | |
| 787 | 0 | |n https://apcz.umk.pl/czasopisma/index.php/JEHS/article/view/34421 | |
| 787 | 0 | |n https://doaj.org/toc/2391-8306 | |
| 856 | 4 | 1 | |u https://doaj.org/article/a3d9e2e2bc6c4ad694b2c079a65aeb06 |z Connect to this object online. |