Mobile eye tracking applied as a tool for customer experience research in a crowded train station

• Hlavní autoři: Andrea Schneider (Autor), Beat Vollenwyder (Autor), Eva Krueger (Autor), David B. Miller (Autor), Jasmin Thurau (Autor), Achim Elfering (Autor)
• Médium: Kniha
• Vydáno: Bern Open Publishing, 2023-01-01T00:00:00Z.
• Témata: article
• On-line přístup: Connect to this object online.

Train stations have increasingly become crowded, necessitating stringent requirements in the design of stations and commuter navigation through these stations. In this study, we explored the use of mobile eye tracking in combination with observation and a survey to gain knowledge on customer experie...