Prescription drug brand Web sites: Guidance where none exists
This paper applies insights from linguistics and discourse analysis to prescription drug brand Web sites, with special reference to the 100 top-selling drugs. Such sites give the outward appearance of being a place to go for straightforward information about a specific brand. In reality, they presen...
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University of Minnesota Libraries Publishing,
2010-06-01T00:00:00Z.
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A1234.567 |
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