Health communication campaigns: A brief introduction and call for dialogue

This article provides a brief introduction to health communication campaigns as an important method for health promotion. The general approach to campaign development is described and patterns of campaign effects across behavioral contexts are noted. Several high-profile campaigns in the United Stat...

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Bibliographic Details
Main Author: Xiaoquan Zhao (Author)
Format: Book
Published: Elsevier, 2020-09-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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