Digital marketing of online food delivery services in a social media platform before and during COVID-19 pandemic in Brazil

• Главные авторы: Laís Vargas Botelho (Автор), Jade Veloso Freitas (Автор), Alex Oliveira da Camara (Автор), Iasmim Ferreira de Almeida (Автор), Thauanne de Souza Gonçalves (Автор), Paula Martins Horta (Автор), Daniela Silva Canella (Автор), Letícia de Oliveira Cardoso (Автор)
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• Опубликовано: Cambridge University Press, 2023-01-01T00:00:00Z.
• Предметы: article
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Abstract Objective: To describe the promotion of food and beverage and marketing strategies used by online food delivery services (OFDS) in a social media platform before and during the pandemic in Brazil. Design: Publicly available data were extracted from OFDS Instagram accounts. Posts published 6...