Digital marketing of online food delivery services in a social media platform before and during COVID-19 pandemic in Brazil

• Autori principali: Laís Vargas Botelho (Autore), Jade Veloso Freitas (Autore), Alex Oliveira da Camara (Autore), Iasmim Ferreira de Almeida (Autore), Thauanne de Souza Gonçalves (Autore), Paula Martins Horta (Autore), Daniela Silva Canella (Autore), Letícia de Oliveira Cardoso (Autore)
• Natura: Libro
• Pubblicazione: Cambridge University Press, 2023-01-01T00:00:00Z.
• Soggetti: article
• Accesso online: Connect to this object online.

Abstract Objective: To describe the promotion of food and beverage and marketing strategies used by online food delivery services (OFDS) in a social media platform before and during the pandemic in Brazil. Design: Publicly available data were extracted from OFDS Instagram accounts. Posts published 6...