Streaming the beautiful game: exploring big tech's growing presence in the soccer industry
This study investigates the evolving role of major technology corporations-namely, Amazon, Apple, Microsoft, Facebook, Netflix, and Google-in the sports industry, with a specific focus on soccer. By employing a qualitative content analysis of media reports, scientific literature, and annual reports...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
Frontiers Media S.A.,
2023-06-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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