Ugly or Pretty: The Effects of Aesthetics and Exercise Involvement on Consumers' Evaluations of Healthy Functional Foods
PURPOSE This study explores the impact of visual shape and exercise involvement on consumers' evaluation and happiness with healthy functional foods, specifically protein cookies. METHODS Using a one-factor design with two levels (pretty vs. ugly shape) and one measured variable (exercise invol...
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| Main Authors: | , , , , , |
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| Format: | Book |
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Korea Institute of Sport Science,
2023-09-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |