Critical Test of the Beneficial Consequences of Lifting the Ban on Direct-to-Consumer Advertising for Prescription Drugs in Italy: Experimental Exposure and Questionnaire Study

• Main Authors: Peter Johannes Schulz (Author), Francesca Crosignani (Author), Serena Petrocchi (Author)
• Formato: Libro
• Publicado: JMIR Publications, 2023-07-01T00:00:00Z.
• Subjects: article
• Acceso en liña: Connect to this object online.

BackgroundThere are only two countries in the world (the United States and New Zealand) that allow the pharmaceutical branch to advertise prescription medication directly to consumers. There is pressure on governments to allow direct-to-consumer advertising (DTCA) for prescription drugs elsewhere to...