Effect of a price discount and consumer education strategy on food and beverage purchases in remote Indigenous Australia: a stepped-wedge randomised controlled trial

• Main Authors: Dr Julie Brimblecombe, PhD (Author), Megan Ferguson, MPH (Author), Mark D Chatfield, MSc (Author), Selma C Liberato, PhD (Author), Anthony Gunther (Author), Prof Kylie Ball, PhD (Author), Prof Marj Moodie, DrPH (Author), Edward Miles (Author), Anne Magnus, PGDip (Author), Prof Cliona Ni Mhurchu, PhD (Author), Prof Amanda Jane Leach, PhD (Author), Prof Ross Bailie, MD (Author)
• Format: Book
• Published: Elsevier, 2017-02-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Background: Evidence is mounting that price discounts can be effective in improving diet. This study examined the effectiveness of a 20% price discount on food and drink purchases with and without consumer education in remote Indigenous Australia. Methods: A 20% discount on fruit, vegetables, water,...