Fan motives for interacting on social media - the example of the International Table Tennis Federation and Facebook
Social media has become an important tool for sport organisations to interact with fans. In particular for sports that have smaller marketing budgets and that do not receive mainstream media coverage on a daily basis, social media platforms provide unique communication and marketing opportunities to...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Bern Open Publishing,
2017-11-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |