PROMOTION AS AN ELEMENT OF MARKETING IN SPORTING EVENT

The events are happening at the present time on million different tv and radio sta- tions. Every marketer should be aware of that, each and every marketer in situations like this is using different elements of marketing mix, such as: advertising, personal sales, promotional development, publicity an...

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Bibliografski detalji
Glavni autori: Miodrag Koprivica (Autor), Vasilj Koprivica (Autor), Slobodan Živkucin (Autor)
Format: Knjiga
Izdano: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2009-11-01T00:00:00Z.
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3rd Floor Main Library

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