PROMOTION AS AN ELEMENT OF MARKETING IN SPORTING EVENT
The events are happening at the present time on million different tv and radio sta- tions. Every marketer should be aware of that, each and every marketer in situations like this is using different elements of marketing mix, such as: advertising, personal sales, promotional development, publicity an...
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Montenegrin Sports Academy and Faculty for Sport and Physical Education,
2009-11-01T00:00:00Z.
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