PROMOTION AS AN ELEMENT OF MARKETING IN SPORTING EVENT

The events are happening at the present time on million different tv and radio sta- tions. Every marketer should be aware of that, each and every marketer in situations like this is using different elements of marketing mix, such as: advertising, personal sales, promotional development, publicity an...

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Bibliographic Details
Main Authors: Miodrag Koprivica (Author), Vasilj Koprivica (Author), Slobodan Živkucin (Author)
Format: Book
Published: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2009-11-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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