Khop Kupi Marketing Strategy In Attracting Consumers In Banda Aceh City

• Autori principali: Ayu Riska Utami (Autore), Amrusi Amrusi (Autore), Irma Anggraini (Autore), Achmad Mustofa (Autore), A. Razak (Autore)
• Natura: Libro
• Pubblicazione: Program Studi Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Universitas Lambung Mangkurat, Banjarmasin, 2023-04-01T00:00:00Z.
• Soggetti: article
• Accesso online: Connect to this object online.

This study aims to determine the marketing strategy used by Kupi Khop in Banda Aceh City. The approach used is qualitative with data collection methods using interviews, observation, and documentation. Informants in this study are business owners, employees, and consumers. The results of the study c...