CrossFit across Three Platforms: Using Social Media to Navigate Niche Sport Challenges

• Główni autorzy: Kang Sun J. (Autor), Rice Jason A. (Autor), Hambrick Marion E. (Autor), Choi Chulhwan (Autor)
• Format: Książka
• Wydane: Sciendo, 2019-03-01T00:00:00Z.
• Hasła przedmiotowe: article
• Dostęp online: Connect to this object online.

Niche sports have limited opportunities to promote their sport offerings via traditional communication channels and may rely upon alternatives such as social media to accomplish their marketing goals (Puchan, 2004). Williams and Chinn (2010) developed a relationship marketing conceptual framework to...