ATTITUDES OF SERBIAN CONSUMERS TOWARD ADVERTISING THROUGH SPORT WITH REGARD TO THE FREQUENCY OF WATCHING SPORTS EVENTS

• Main Authors: Stevo Popović (Author), Radenko Matić (Author), Rajko Milašinović (Author), Dobrislav Vujović (Author), Zoran Milošević (Author), Duško Bjelica (Author)
• Format: Book
• Published: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2015-05-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

It is proposed that potential cosumers form attitudes based on advertising through sport can influence decisions to purchase a particular advertiser's product (Pyun, 2006). From this reason, it is important to analyse their general attitudes toward advertising through sport among various questi...