ATTITUDES OF SERBIAN CONSUMERS TOWARD ADVERTISING THROUGH SPORT WITH REGARD TO THE FREQUENCY OF WATCHING SPORTS EVENTS

• প্রধান লেখক: Stevo Popović (লেখক), Radenko Matić (লেখক), Rajko Milašinović (লেখক), Dobrislav Vujović (লেখক), Zoran Milošević (লেখক), Duško Bjelica (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2015-05-01T00:00:00Z.
• বিষয়গুলি: article
• অনলাইন ব্যবহার করুন: Connect to this object online.

It is proposed that potential cosumers form attitudes based on advertising through sport can influence decisions to purchase a particular advertiser's product (Pyun, 2006). From this reason, it is important to analyse their general attitudes toward advertising through sport among various questi...