Colour of Medicines and Children's Acceptability? A Systematic Literature Review of Children's Perceptions about Colours of Oral Dosage Forms

• Main Authors: Elisa Alessandrini (Author), Milena Gonakova (Author), Hannah Batchelor (Author), Sveinbjorn Gizurarson (Author), Sonia Iurian (Author), Sandra Klein (Author), Daniel Schaufelberger (Author), Roy Turner (Author), Jennifer Walsh (Author), Catherine Tuleu (Author)
• Format: Book
• Published: MDPI AG, 2023-07-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

The colour of a product plays an important role in consumer experiences, and in the context of pharmaceutical products, this could potentially affect a patient's expectations, behaviours, and adherence. Several studies have been conducted on adults, but little is known about children's opi...