UV arrows descend from above: lessons from a mass media campaign to improve sun protection behaviours among young adults

• Main Authors: Cameron Sugden (Author), Shamieka Dubois (Author), Philippa Maynard (Author), Nicola Scott (Author), Alexis Le Clerc (Author), Matthew Clarke (Author), Sarah McGill (Author), Tracey A O'Brien (Author)
• Format: Book
• Published: Sax Institute, 2024-10-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Objective: More than 95% of melanomas in Australia are caused by UV radiation from the sun. Young adults are particularly at risk, with 18-24-year-olds spending more time in the sun and protecting their skin less than older adults. A new mass media campaign was delivered in New South Wales, Australi...